He's probably one of the most well known graphic designers, having worked with the likes of the Rolling Stones, Talking Heads, Adobe, etc. He's extremely talented and the reason that many graphic design students went into graphic design. Heck...I wanna be able to design like him.
Sagmeister says of the poster:
"For this lecture poster for the AIGA Detroit, we tried to visualize the pain that seems to accompany most of our design projects. Our intern Martin cut all the type into my skin. Yes, it did hurt real bad."
I know that many people will look at this poster in disgust, or say that it isn't art and he's a lunatic for doing that to himself. Perhaps. And that's ok.
I find myself very drawn to this. I look past the fact that someone took a knife (most likely an exacto knife) to his body and see the raw beauty of the letter forms, and the way they sit on his body. This also begs the question of would I ever do this? Would I purposefully harm myself for art? I think maybe. Not in a severe way (and I can tell you that this is not severe. It's all surface cuts and I doubt that he even has any scars from it), but if I believed in a piece enough, or saw a need for it, maybe.
I'd love to know what you think.
